We supply the premium food retail trade throughout Germany. Rewe and Edeka, Dohle (HIT), AEZ, Galeria Karstadt-Kauhof, Stroetmann, Feneberg, Handelshof, Kaufland, Tegut, Kaes (V-Markt) and many more have relied on our product range competence, our expertise and our efficient distribution network at all levels for decades. We regularly supply more than 5,000 branches in Germany via our central warehouses and decentrally via routes, and our field staff provide expert support.
Our own Italian roots, our constant presence in the producing regions and our feel for new quality trends, which we implement in line with the market with our high-performance and innovative wineries, have made us the market leader in the medium to upper price segment for wines from Italy and Austria throughout Germany in recent decades.
Proximity to our customers is very important to us. Thus, through a nationwide network of sales and agency staff, we ensure that even our customers in the remote corners are continuously looked after. About one hundred employees are on the road every day to provide competent advice and guarantee supply.
A well-coordinated team of long-standing employees ensures fast and correct order processing, on-time delivery and accommodating complaint handling. This is supported by daily deliveries by our own trucks and contracted market-leading system logistics providers.
Fast, flexible and on time.
Our one-day seminar on becoming a wine market professional closes a gap in the training programme of the food retail sector.
This is a training course with an internationally recognised certificate from WSET - the Wine & Spirit Education Trust, London. It is aimed at employees, market and department managers from the upscale food retail trade, consultants from the specialist departments and sales professionals from trade and industry.
More than ever, wine is a matter of trust. To ensure that our customers receive consistently high quality, we have developed a successful range of exclusive brands available only from Saffer. Every year, we select the finest quality wines at the best prices and work with a team of designers to develop original exclusive labels providing a professional brand identity. These help our cus- tomers navigate the huge and complex world of wine with trust and ensure that you can always offer your customers wines providing excellent value for money.
Learn more about the history of our Contessa Marina brand. Andreas Saffer tells interesting background information about the most successful exclusive brand from the house of Saffer Wein in this video contribution.
There is much more behind Bertoldi than a mere brand name.
Exciting background information on the origin of the name, which is closely linked to the family history, right up to the success story of the Saffer exclusive brand, is presented here in an entertaining video.