We supply the high-quality food retail industry throughout Germany. Rewe, Edeka, Dohle (HIT), AEZ, Galeria Karstadt-Kauhof, Stroetmann, Feneberg, Handelshof, Kaufland, Tegut, Kaes (V-Markt) and many more have relied on our product range competence, our expertise and our efficient distribution network on all levels for decades. We regularly supply more than 5,000 stores throughout Germany via our central warehouses and decentrally via drop shipments, and with our field sales force provides expert support.
Our own Italian roots, our constant presence in the producing regions and our sense for new quality trends, which we implement in line with the market with our high-performance and innovative wineries, have made us the market leader in the medium to upper price segment for wines from Italy and Austria throughout Germany in recent decades.
Proximity to our customers is very important to us. Therefore, through a nationwide network of sales and agency staff, we ensure that even our customers in the remote corners are continuously looked after. About one hundred employees are on the road every day to provide competent advice and guarantee supply.
A well-coordinated team of long-term employees ensures fast and correct order processing, on-time delivery and accommodating handling of complaints. This is supported by daily deliveries by our own trucks and commissioned market-leading system logisticians.
Fast, flexible and on time.
Our one-day seminar on becoming a wine market professional, closes a gap in the training programme of the food retail sector.
This is a training course, with an internationally recognised certificate from WSET - the Wine & Spirit Education Trust, London. It addresses employees, market and department managers from the upscale food retail trade, consultants from the specialist departments and sales professionals from trade and industry.
Now more than ever, wine is a matter of trust. To ensure that our customers receive consistent high quality, we have developed a successful range of exclusive brands available only from Saffer. Every year, we select the finest quality wines at best prices and work with a team of designers to develop original exclusive labels providing a professional brand identity. These help our customers navigate the huge and complex world of wine with trust and ensure that you can always offer your customers wines providing an excellent price-performance ratio.
Learn more about the history of our Contessa Marina brand. Andreas Saffer tells interesting background information about the most successful exclusive brand from the house of Saffer Wein in this video contribution.
There is much more behind Bertoldi than a mere brand name.
Exciting background information on the origin of the name, which is closely linked to the family history, right up to the success story of the Saffer exclusive brand, is presented here in an entertaining video.