"For almost a hundred years, customers have relied on Saffer for our expertise in wine. For us, quality, price and the personality of our wines and winemakers are key."
- ANDREAS SAFFER, CEO
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- ANDREAS SAFFER, CEO
We have been driven by a passion for good wine for four generations.
To meet our aspiration to be the market-leading distributor of quality Italian and Austrian wines, we focus on careful selection of the best wines offering excellent value.
This is made possible by knowledgeable staff, a spirit of innovation, specialised market knowledge, constant quality assurance and a sophisticated logistics operation.
Close relationships with our producers are very important to us.
And we pride ourselves on cultivating personal connections and partnership with our customers.
Our passion for wine is reflected not only in our solid experi- ence in viticulture, cellar technology, wine distribution and food service and retail sales, but also in the expertise of our long-term employees.
Our wine experts are professionally trained and have plenty of practical experience. Many of our team are qualified in sommelier service and have passed the internationally recognised WSET examination.
Meticulous product research and selection are our top priority. Our experts regularly taste and rate a whole variety of wines from a range of sources.
We build our product line by carefully selecting the most promising wines and wineries from every wine-producing region we deal with.
Whether it’s a small and innovative winegrower from South Tyrol or an efficient wine cooperative in Sicily – we cultivate close relationships with them all and visit them to observe the production process. The same goes for our producers in Austria.
Continual quality controls in our in-house labora- tory and regular assessments by recognised wine institutes ensure that our customers receive the very highest quality at all times.
In addition, the majority of our suppliers are certified to the latest international quality standards. We ourselves are eco-certified to DE-Öko 006.
Proximity to our customers is very important to us.
So we maintain a nationwide network of in-house sales representatives and inde- pendent sales agencies to look after customers in every part of the country, no matter how far-flung.
Around a hundred sales personnel are on the road across Germany every day to support customers over the long term.
Learn first-hand about the products that will shape the future.
We maintain a constant presence in producer markets and stay abreast of developments in quality and price. By also keeping an eye on international sales markets, we can identify and respond to develop- ments at an early stage and set trends of our own.
For example, Saffer Wein played a key role in establishing and developing the market for Pinot Grigio and Primitivo and in Germany’s continu- ing Prosecco boom.
All this means we can offer you an up-to-the-minute and innovative range of wines.
The intensive and personal support at eye level enables us, as a modern wine trading company, to keep our customers up to date on the complex structures and developments of the wine market and to create added value for them from this.
With individual product range concepts, the best purchasing conditions, sophisticated logistics, state-of-the-art IT and a lean cost structure, we guarantee efficient prices and the best service, thus ensuring the success of our customers.